Selected Work

Ma Wovens

Marketing Lead, 2020–2026

Ma Wovens is a woven yoga mat and wellness brand rooted in thoughtful design and mindful living. I partnered closely with the founder over several years, leading digital marketing through periods of growth, evolution, and transition.

My role spanned brand, e-commerce, and lifecycle marketing. I owned the Shopify storefront and email ecosystem, guiding a transition to Klaviyo and building campaigns and automations that supported launches, promotions, and long-term customer relationships. Alongside this, I shaped brand voice through copywriting across web, email, blog, and social channels.

I also directed creative across paid media, photoshoots, and a broader brand refresh, collaborating with designers and agency partners to execute consistently across channels. Beyond DTC, I supported creator partnerships, wholesale initiatives, and internal reporting systems — acting as a steady marketing lead within a long-term, founder-led business.

“Hannah's ability to step into a variety of roles, and offer both a practical skillset as well as creative thinking and feedback has been a critical asset to our company. Not only is she extremely organized, but with her decade plus of working with brands across a broad spectrum, she offers both expertise and the ability to adapt to the needs of the company. Hannah is self-sufficient, easy to work with and most importantly, gets the job done!”

Kelly Peyton
Founder & CEO, Ma Wovens

Helinox

Email & Social Marketing, 2024–2026

Helinox is a global outdoor brand known for its design-led, lightweight furniture and accessories. I supported the brand across email marketing, global social, and campaign planning within a larger, cross-functional organization.

My work focused on lifecycle email marketing in Klaviyo, including building and refining automated flows and supporting promotions, launches, and collaborations, with email driving approximately 32% of attributed revenue.

In parallel, I led Helinox’s global Instagram presence, managing content and community to grow the audience to over 100k followers. 

I also supported campaign planning and broader e-commerce strategy through performance reporting across DTC, email, PR, and social channels, working closely with internal creative and regional marketing teams to ensure consistent, high-quality execution.

“testimonial here”

Nelson

¡Ya Oaxaca!

Marketing Lead, 2023–2025

¡Ya Oaxaca! is a food brand inspired by the flavors and traditions of Oaxaca, Mexico. I supported the brand across DTC, Amazon, and retail marketing initiatives, working closely with the internal team and external agencies to strengthen brand presence, engage consumers, and support growth across channels.

I led Shopify optimization and SEO-focused copywriting for product pages, recipes, and blog content—work that helped increase Shopify revenue by over 50% and average order value by over 100%. I also managed email marketing to support promotions, launches, and ongoing customer engagement, guided social strategy and execution to translate the brand’s story across channels, managed paid Meta campaigns, and developed an ambassador program to expand reach and deepen community engagement.

I played a central role in a brand and packaging refresh, partnering with designers to update labels and ensure consistency across web, Amazon, and retail environments. Beyond DTC, I developed and managed an in-store demo program and shopper marketing initiatives to drive retail growth and increase brand visibility at the point of sale.

“I've had the opportunity to work with Hannah across two very different brands - first at Helinox and then again at Ya Oaxaca - which gave me a great view into her range and consistency as a brand operator. Hannah is exceptionally strong at brand nuance and digital strategy. She has the ability to move fluidly between high-level strategy and day-to-day execution, and she's often the person in the room who will pause the momentum just long enough to ask the most important question: is this relevant, and is it actually moving us forward?

She brings a high-capacity work ethic and a bias toward action. Hannah doesn't just generate ideas - she drives work to completion. She can be direct, but that directness comes from a deep sense of ownership and standards, and the output speaks for itself. Any team looking for someone one who understands brand, thinks critically and isn't afraid to push for better work would be lucky to have her.”

Azul Couzens
Co-Founder & President, ¡Ya Oaxaca!

Supporting Work

  • J. HILL's Standard

    J. HILL's Standard

    SEO & OPTIMIZATION • PRODUCT COPY • E-COMMERCE UX • DIGITAL MARKETING STRATEGY

  • Elemis for Thesis Agency

    SOCIAL-FIRST PHOTOGRAPHY & CONTENT PRODUCTION

  • SEED + MILL

    EMAIL MARKETING • KLAVIYO MIGRATION • AUTOMATIONS & RETENTION • TEAM ENABLEMENT

  • MZ Made

    DIGITAL & SOCIAL STRATEGY • SOCIAL MEDIA • META ADS • INFLUENCER MARKETING • PHOTOSHOOT PRODUCTION • SHOPIFY OPTIMIZATION • COPYWRITING

  • Candour Wine

    EMAIL MARKETING • E-COMMERCE & SEO • MEETA ADS • ANALYTICS & STRATEGY

  • Mulan Dumplings

    WIX → SQUARESPACE MIGRATION • WEB DESIGN & DEVELOPMENT • COPYWRITING • SEO & UX

  • Modern Myth

    E-COMMERCE • MARKETING STRATEGY • COPYWRITING • SYSTEMS

  • Treeline Cheese

    DIGITAL & SOCIAL STRATEGY • EMAIL (MAILCHIMP → KLAVIYO) • META ADS • COPYWRITING • SHOPIFY OPTIMIZATION

  • Gazzy

    SHOPIFY WEBSITE AUDITS • EMAIL STRATEGY & FUNNELS • TEAM ENABLEMENT

  • The Minnow

    EMAIL • UX + SEO • CAMPAIGNS • GOOGLE ADS