I’ve always been interested in how good products find their people — and what it takes behind the scenes to get discovered, build connection, and earn long-term loyalty.

That curiosity has shaped my work over the past decade, where I’ve led brand, e-commerce, and growth for consumer and lifestyle brands across food, wellness, fashion, and outdoor. My experience ranges from partnering with small, mission-driven teams to working with larger global brands, often during moments of growth, transition, or scale.

I come to marketing with a background in journalism and communications, which still shapes how I work today. Clear positioning, strong storytelling, and thoughtful messaging matter — but only when paired with systems and execution that drive real results. Over time, my role has evolved into owning strategy and execution end-to-end, from websites and launches to lifecycle marketing and e-commerce foundations built to scale.

Much of my work happens in close collaboration with founders and small teams, frequently as the first or most senior marketing hire. I’m comfortable moving between big-picture thinking and hands-on execution, prioritizing what matters most, and building momentum without unnecessary complexity. I’m especially drawn to mission-driven and conscious brands, bringing meaningful products to market in ways that both connect and sell.

I’m based in Portland, Oregon, and have worked remotely with teams across the U.S. and internationally, including partners in Mexico and Europe. I value long-term thinking, clear collaboration, and growth built with intention — for the business, the brand, and the people behind it.

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