Hannah Aronowitz
I’ve always been interested in how good products find their people — and what it takes behind the scenes to get discovered, build connection, and earn long-term loyalty.
That curiosity has shaped my work over the past decade, where I’ve led brand, e-commerce, and growth for consumer and lifestyle brands across food, wellness, fashion, and outdoor. My experience ranges from partnering with small, mission-driven teams to working with larger global brands, often during moments of growth, transition, or scale.
I come to marketing with a background in journalism and communications, which still shapes how I work today. Clear positioning, strong storytelling, and thoughtful messaging matter — but only when paired with systems and execution that drive real results. Over time, my role has evolved into owning strategy and execution end-to-end, from websites and launches to lifecycle marketing and e-commerce foundations built to scale.
Much of my work happens in close collaboration with founders and small teams, frequently as the first or most senior marketing hire. I’m comfortable moving between big-picture thinking and hands-on execution, prioritizing what matters most, and building momentum without unnecessary complexity. I’m especially drawn to mission-driven and conscious brands, bringing meaningful products to market in ways that both connect and sell.
I’m based in Portland, Oregon, and have worked remotely with teams across the U.S. and internationally, including partners in Mexico, and Europe. I value long-term thinking, clear collaboration, and growth built with intention — for the business, the brand, and the people behind it.
WHAT I BRING TO THE TABLE …
End-to-end ownership across e-commerce, growth, and brand
The ability to move fluidly between strategy and day-to-day execution
Strong instincts for brand nuance, customer experience, and digital performance
Clear, direct communication with founders, designers, and marketing teams
A bias toward action — I focus on getting meaningful work over the finish line
High standards, strong follow-through, and care for the details that make brands feel intentional
Working with Hannah was invaluable for our brand. She brought a wealth of both technical and strategic insights into our e-commerce platform and brand overall. She helped us optimize our email marketing activities (especially by helping us migrate successfully from MailChimp to Klayvio), as well as supporting our brand with a range of other social media and other marketing activities. I especially loved Hannah's ability to offer both aesthetic design savvy advice, that was also highly functional and integrated easily into our existing brand identity. Hannah was patient and made us feel like that no project was too big or too small. She was responsive to our needs, even when they were at short notice! She is incredibly capable, gracious and immediately felt like a long term member of the Seed + Mill team.
Rachel Simons, CEO Seed + Mill
